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Increasing physical activity among Indonesian adolescents : a social marketing intervention reflection
Schmidtke, David James; Nguyen, Mai; Rundle-Thiele, Sharyn - In: European journal of marketing 58 (2024) 7, pp. 1793-1805
Persistent link: https://www.econbiz.de/10015198388
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Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Tkaczynski, Aaron - In: Marketing intelligence & planning 33 (2015) 4, pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Lahtinen, Ville - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
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Perceived benefits and barriers of physical activity : a social marketing formative study
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Gruneklee, Naomi - In: Health marketing quarterly 33 (2016) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011517997
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What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
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Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?
Parkinson, Joy; David, Patricia; Rundle-Thiele, Sharyn - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 413-423
Persistent link: https://www.econbiz.de/10011814818
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Challenges in conducting social marketing-based alcohol prevention trials in schools
Stock, Christiane; Dietrich, Timo; Vallentin-Holbech, Lotte - In: Stakeholder involvement in social marketing : …, (pp. 72-88). 2021
Persistent link: https://www.econbiz.de/10012419442
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BUILD: a five-step process to develop theory-driven social marketing interventions
Van Hierden, Yannick; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
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Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677
Persistent link: https://www.econbiz.de/10013535866