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Famous people participation in social marketing programs : a research focusing on public health
Casais, Beatriz; Proença, João F. - 2011
Persistent link: https://www.econbiz.de/10010191050
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Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz; Proença, João F. - In: Health marketing quarterly 29 (2012) 3, pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
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The use of positive and negative appeals in social advertising : a content analysis of television ads for preventing HIV/AIDS
Casais, Beatriz; Proença, João F. - In: International review on public and non-profit marketing 19 (2022) 3, pp. 623-647
Persistent link: https://www.econbiz.de/10013435739