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"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
Muralidharan, Sidharth; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 5, pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - In: Journal of advertising 48 (2019) 5, pp. 555-568
Persistent link: https://www.econbiz.de/10012201505