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Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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Export market-oriented behavior and export performance : quadratic and moderating effects under differing degrees of market dynamism and internationalization
Cadogan, John W.; Kuivalainen, Olli; Sundqvist, Sanna - In: Journal of international marketing 17 (2009) 4, pp. 71-89
Persistent link: https://www.econbiz.de/10003936359
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Contingency factors in international entrepreneurial orientation : performance relations of firms with different levels of internationalization
Sundqvist, Sanna; Kuivalainen, Olli; Cadogan, John W. - In: Firm-level internationalization, regionalism and …, (pp. 143-162). 2011
Persistent link: https://www.econbiz.de/10009233994
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How many eggs in how many baskets? : national versus regional diversification strategies and export success
Oliveira, João S.; Cadogan, John W.; Gnizy, Itzhak; … - In: Journal of strategic marketing 32 (2024) 3, pp. 251-265
Persistent link: https://www.econbiz.de/10014553229
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian; Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 1, pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
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On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios; Davvetas, Vasileios; … - In: Journal of international marketing 27 (2019) 4, pp. 39-57
Persistent link: https://www.econbiz.de/10012132728