Melén Hånell, Sara; Nordman, Emilia Rovira; Tolstoy, … - In: International business in a VUCA world : the changing …, (pp. 289-308). 2019
Is a born-global strategy reflective of high performance or are there merits in a regional strategy? In studying a sample of 32 internationalizing small-and medium-sized enterprises (SMEs), we find that many of the early internationalizing firms that formally meet the accepted “born-global...