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Greece
Consumer behaviour
50
Konsumentenverhalten
49
Sponsorship
38
Sponsoring
36
Sportmarketing
25
Sports marketing
25
Relationship marketing
23
Sports
23
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22
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21
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Markenimage
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Online-Marketing
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Griechenland
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Customer satisfaction
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Kundenzufriedenheit
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Professional sports
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Dienstleistungsqualität
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Alexandris, Kostas
7
Tsiotsou, Rodoula H.
4
Theodorakis, Nicholas D.
2
Tsigilis, Nikolaos
2
Alexandris, K.
1
Balaska, Panagiota
1
Filo, Kevin
1
Funk, D.
1
Funk, Daniel C.
1
Giovani, C.
1
Glaveli, Niki
1
Karagiorgos, Thomas
1
Karvounis, Serafim
1
Kehagias, John D.
1
Kouthouris, C.
1
Kouthouris, Charilaos
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Polatidou, Panagiota
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Rigopoulou, Irini D.
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International journal of sport management and marketing : IJSMM
3
European Sport management quarterly : ESMQ
2
Journal of hospitality marketing & management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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1
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
2
The mediating role of place attachment on the relationship between service quality and loyalty in the context of skiing
Theodorakis, Nicholas D.
;
Tsigilis, Nikolaos
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003920288
Saved in:
3
An examination of how constraints and processes of change affect stages of behavioural change for recreational sport participation
Balaska, Panagiota
;
Alexandris, Kostas
;
Kouthouris, …
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 275-293
Persistent link: https://www.econbiz.de/10009739372
Saved in:
4
Predicting spectators' behavioural intentions in professional football : the role of satisfaction and service quality
Theodorakis, Nicholas D.
;
Alexandris, Kostas
;
Tsigilis, …
- In:
Sport management review
16
(
2013
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10009700221
Saved in:
5
Segementing winter sport tourists by motivation : the case of recreational skiers
Alexandris, Kostas
;
Kouthouris, C.
;
Funk, D.
;
Giovani, C.
- In:
Journal of hospitality marketing & management
18
(
2009
)
5
,
pp. 480-499
Persistent link: https://www.econbiz.de/10003868977
Saved in:
6
Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin
;
Funk, Daniel C.
;
Alexandris, Kostas
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003653576
Saved in:
7
Exploring the role of fitness instructors' interaction quality skills in building customer trust in the service provider and customer satisfaction
Glaveli, Niki
;
Papadimitriou, Dimitra
;
Karagiorgos, Thomas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 767-788
Persistent link: https://www.econbiz.de/10014283326
Saved in:
8
Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing
Tsiotsou, Rodoula H.
;
Rigopoulou, Irini D.
;
Kehagias, …
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10008662198
Saved in:
9
Understanding the effects of market orientation and e-marketing on service performance
Tsiotsou, Rodoula H.
;
Vlachopoulou, Maria
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10009156912
Saved in:
10
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.
;
Tsiotsou, Rodoula H.
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
Saved in:
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