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~subject:"Großbritannien"
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Großbritannien
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
15
Markenführung
15
Brand
13
Markenartikel
13
Beziehungsmarketing
10
Relationship marketing
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Advertising effects
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Brand image
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Werbewirkung
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Markenimage
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Advertising
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Marketing management
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Marketingmanagement
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Werbung
7
Market research
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Marketing
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Marktforschung
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Theorie
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Theory
4
B-to-B-Marketing
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Brand loyalty
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Customer value
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Kundenwert
3
Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Betriebliche Wertschöpfung
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Brand extensions
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Customer integration
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Empirical method
2
Empirische Methode
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Fernsehwerbung
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Haarkosmetik
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Hair care product
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Innovation
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MacDonald, Emma K.
2
Baines, Paul
1
Blades, Fiona
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Garnier, Marion
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Wilson, Hugh
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
The savvy French consumer : a cross-cultural replication
Garnier, Marion
;
MacDonald, Emma K.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10003902405
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2
Measuring communication channel experiences and their influence on voting in the 2010 British General Election
Baines, Paul
;
MacDonald, Emma K.
;
Wilson, Hugh
;
Blades, …
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 691-717
Persistent link: https://www.econbiz.de/10009310369
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