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"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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The relationship between culture and advertising appeals for services
Mortimer, Kathleen; Grierson, Samantha - In: Journal of marketing communications 16 (2010) 3, pp. 149-162
Persistent link: https://www.econbiz.de/10003980299
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Consumer information search and credence services : implications for service providers
Mortimer, Kathleen; Pressey, Andrew - In: The journal of services marketing 27 (2013) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10009723104