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The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim; Stern, Philip; Dacko, Scott G. - In: Journal of advertising research 52 (2012) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
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"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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Stochastic modelling and industrial networks : complementary views of organisational buyer behavior
McCabe, Jim; Stern, Philip - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 204-214
Persistent link: https://www.econbiz.de/10003851359
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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
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New brand extensions : patterns of success and failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576