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~subject:"Großbritannien"
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The impact of time on percepti...
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Großbritannien
United Kingdom
11
Brand management
10
Markenführung
8
Consumer behaviour
6
Students
6
Customer satisfaction
5
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5
B-to-B-Marketing
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Dienstleistungsqualität
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Financial services
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Markenimage
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Perception
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Kalafatis, Stavros P.
5
Blankson, Charles
2
Ledden, Lesley
2
Cheng, Julian Ming Sung
1
Hadjicharalambous, Costas
1
Mathioudakis, Alex
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Remizova, Natalia
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Journal of advertising research
2
International journal of public sector management : IJPSM
1
Journal of marketing management : MM
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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The impact of time on perceptions of educational value
Ledden, Lesley
;
Kalafatis, Stavros P.
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10008652340
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2
The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education : an empirical examination
Ledden, Lesley
;
Kalafatis, Stavros P.
;
Mathioudakis, Alex
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1232-1260
Persistent link: https://www.econbiz.de/10009387529
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3
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
;
Remizova, Natalia
;
Riley, Debra
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
Saved in:
4
Congruence between positioning and brand advertising
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
Saved in:
5
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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