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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Consumer behaviour
29
Konsumentenverhalten
27
Brand image
12
Markenimage
12
Brand
8
Brand management
8
Designation of origin
8
Luxury goods
8
Markenartikel
8
Markenführung
8
Luxusgüter
7
Cultural identity
5
Kulturelle Identität
5
Conspicuous consumption
4
Consumer ethnocentrism
4
International marketing
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising effects
3
Beziehungsmarketing
3
Country of origin
3
Culture
3
Einzelhandel
3
Global brands
3
Interdependent preferences
3
Internationales Marketing
3
Marketing management
3
Marketingmanagement
3
Nachfrageinterdependenz
3
Relationship marketing
3
Retail trade
3
Social Web
3
Social values
3
Social web
3
Soziale Werte
3
United Kingdom
3
Werbewirkung
3
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English
8
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Balabanis, George
8
Diamantopoulos, Adamantios
2
Lopez, Carmen
2
Melewar, T. C.
1
Mueller, Rene Dentiste
1
Qiao, Jiayu
1
Siamagka, Niloletta-Theofania
1
Stathopoulou, Anastasia
1
Tseng, Ting-hsiang
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Journal of international marketing
3
International marketing review
2
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
Journal of business research : JBR
1
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ECONIS (ZBW)
8
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1
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
2
Explaining the product-speciticity of country-of-origin effects
Tseng, Ting-hsiang
;
Balabanis, George
- In:
International marketing review
28
(
2011
)
6
,
pp. 581-600
Persistent link: https://www.econbiz.de/10009390035
Saved in:
3
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
4
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
6
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
7
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
8
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
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