Narrow search
Showing 1 - 4 of 4
Cover Image
Customer reviews are not always informative : the impact of effortful versus heuristic processing
Book, Laura A.; Tanford, Sarah; Chang, Wen - In: Journal of retailing and consumer services 41 (2018), pp. 272-280
Persistent link: https://www.econbiz.de/10011808599
Cover Image
Risk versus reward : when will travelers go the distance?
Tanford, Sarah; Kim, Esther L. - In: Journal of travel research : a quarterly publication of … 58 (2019) 5, pp. 745-759
Persistent link: https://www.econbiz.de/10012050645
Cover Image
The influence of pricing strategies on willingness to pay for accommodations : anchoring, framing, and metric compatibility
Tanford, Sarah; Choi, Choongbeom; Joe, Sung Jun - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 932-944
Persistent link: https://www.econbiz.de/10012050678
Cover Image
Family versus couples : how travel goal influences evaluations of bundled travel packages
Kim, Eun Joo; Tanford, Sarah; Choi, Choongbeom - In: Journal of vacation marketing 26 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012166129