Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds...

The objective of the paper is to examine value creation in private higher education. The results of the research are to be applied in reasonable structuring of study programs and courses and for creating profitable business and marketing strategies for private universities. From a student...