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Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia
Sultan, Parves; Wong, Ho Yin - In: Cultural and technological influences on global business, (pp. 447-468). 2013
Persistent link: https://www.econbiz.de/10009757777
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An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521
Persistent link: https://www.econbiz.de/10010422299
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081