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The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Tingchi Liu, Matthew; Anthony Wong, Ipkin; Shi, Guicheng; … - In: Journal of Services Marketing 28 (2014) 3, pp. 181-194

Purpose – This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand quality on the relationship between CSR performance...

Persistent link: https://www.econbiz.de/10014906376