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Facets of corporate identity, communication, and reputation

Melewar, T. C. (ed.) - 2008

Persistent link: https://www.econbiz.de/10003517706

Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304

Persistent link: https://www.econbiz.de/10011881789

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550

Persistent link: https://www.econbiz.de/10011698226

Defining and delimiting the scope of the Corporate Identity construct

Melewar, T. C.; Skinner, Heather - In: The marketing review 18 (2018) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10011961531

Facets of corporate identity, communication, and reputation

Melewar, T. C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10014499518

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European Journal of Marketing 51 (2017) 3, pp. 528-550

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

Persistent link: https://www.econbiz.de/10014724161

Facets of corporate identity, communication and reputation

Melewar, T. C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10004907160