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Impact of store environment on impulse buying behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European Journal of Marketing 47 (2013) 10, pp. 1711-1732

Purpose – This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect,...

Persistent link: https://www.econbiz.de/10014723664

Impact of store environment on impulse buying behavior

Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732

Persistent link: https://www.econbiz.de/10010201718

Exploring impulse buying in services : toward an integrative framework

Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 154-170

Persistent link: https://www.econbiz.de/10010345193

Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation

Bandyopadhyay, Nirmalya; Sivakumaran, Bharadhwaj; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012581881

The impact of advertising appeals on impulse buying

Deshpande, Bilwa; Pradhan, Debasis; Sivakumaran, Bharadhwaj - In: Marketing intelligence & planning 40 (2022) 3, pp. 358-371

Persistent link: https://www.econbiz.de/10013172966