Varshney, Sanjeev; Goyal, Anita - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 4, pp. 30-62
Movement of people from one retail trade area to another in search of better options and deals has been studied across the world owing to its large impact on trade flow. Studies have been done in various rural and urban settings. However, almost all except one fails to provide a comprehensive...