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Indien
Consumer behaviour
36
Konsumentenverhalten
34
USA
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9
Internationales Marketing
9
Market research
9
Marketing management
9
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Einzelhandel
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Venkatesh, Alladi
3
Cayla, Julien
2
Peñaloza, Lisa
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Chen, Steven
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Khanwalkar, Seema
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Lawrence, Lynda
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Inside marketing : practices, ideologies, devices
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Journal of marketing
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Special issue on India: Macromarketing perspectives
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 247-251
Persistent link: https://www.econbiz.de/10009621052
Saved in:
2
Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien
;
Peñaloza, Lisa
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
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3
Mapping the future of consumers
Cayla, Julien
;
Peñaloza, Lisa
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 320-340)
.
2011
Persistent link: https://www.econbiz.de/10008938700
Saved in:
4
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
5
Special issue on India
Venkatesh, Alladi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621054
Saved in:
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