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Indien
Consumer behaviour
42
Konsumentenverhalten
39
India
31
Brand management
12
Markenführung
12
Social Web
10
Social web
10
Luxury goods
9
Luxusgüter
9
Advertising
8
Advertising effects
8
Bibliometrics
8
Bibliometrie
8
Celebrity endorsement
8
Werbewirkung
8
Internet marketing
7
Online-Marketing
7
Werbung
7
Beziehungsmarketing
6
Brand image
6
Celebrity-Werbung
6
Customer integration
6
Kundenintegration
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Virtual reality
6
Virtuelle Realität
6
Youth
6
Artificial intelligence
5
Brand
5
Conceptual model
5
Dienstleistungsqualität
5
Digitalisierung
5
Digitization
5
Emerging economies
5
Künstliche Intelligenz
5
Markenartikel
5
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13
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2
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1
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Article
23
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23
Aufsatz in Zeitschrift
23
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English
23
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Jain, Varsha
20
Roy, Subhadip
7
Ganesh B. E.
4
Schultz, Don E.
3
Trivedi, Rohit
3
Chauhan, Dhruvinkumar
2
Daswani, Aarzoo
2
Ganesh, B. E.
2
Arora, Jasbeersingh
1
Bansal, Amrita
1
Chandani, Komal
1
Chu, Irene
1
Damle, Neha
1
E, Ganesh B.
1
Ford, John B.
1
Gamesh, B. E.
1
Garg, Akanksha
1
Guja Armannsdottir
1
Hwa, Ang Peng
1
Jagani, Kyati
1
Kitchen, Philip J.
1
Merchant, Altaf
1
Mishra, Abhishek
1
Naik, Aastha
1
Pathak-Shelat, Manisha
1
Paul, Niriksha
1
Pich, Christopher
1
Pingle, Sonal
1
Rana, Pragati
1
Ranchhod, Ashok
1
Sewak, Mayank
1
Shah, Hardeek S.
1
Sudha, Mari
1
Viswanathan, Vijay
1
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Asia-Pacific journal of business administration
3
Middle East journal of management : MEJM
3
Journal of marketing communications
2
Health marketing quarterly
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management
1
International journal of management concepts and philosophy : IJMCP
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Management international review : MIR ; journal of international business
1
Metamorphosis : a journal of management research
1
Organizations and markets in emerging economies
1
Qualitative market research : an international journal
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
23
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1
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
2
Understanding Indians purchase behaviour process : luxury apparel sector
Jain, Varsha
;
Pingle, Sonal
;
Daswani, Aarzoo
- In:
Metamorphosis : a journal of management research
11
(
2012
)
1
,
pp. 82-4
Persistent link: https://www.econbiz.de/10009693825
Saved in:
3
Are we committed to teach entrepreneurship in business school? : an empirical analysis of lecturers in India, Singapore and Malaysia
Trivedi, Rohit
- In:
Journal of enterprising communities : people and places …
8
(
2014
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10010337022
Saved in:
4
Entrepreneurial-intention constraint model : a comparative analysis among post-graduate management students in India, Singapore and Malaysia
Trivedi, Rohit
- In:
International entrepreneurship and management journal
13
(
2017
)
4
,
pp. 1239-1261
Persistent link: https://www.econbiz.de/10011950790
Saved in:
5
Market or community? : an institutional logics interpretation of how MNE subsidiaries respond to mandated social innovation in India
Chu, Irene
;
Sewak, Mayank
;
Trivedi, Rohit
- In:
Management international review : MIR ; journal of …
64
(
2024
)
3
,
pp. 459-487
Persistent link: https://www.econbiz.de/10015123608
Saved in:
6
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
7
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
Saved in:
8
Exploring the influences of political branding : a case from the youth in India
Jain, Varsha
;
Pich, Christopher
;
Ganesh, B. E.
;
Guja …
- In:
Journal of Indian business research
9
(
2017
)
3
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011761747
Saved in:
9
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
10
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
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