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Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India : An Exploratory Study

Gupta, Ashish; Mishra, Vaibhav; Tandon, Anushree - 2021

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive...

Persistent link: https://www.econbiz.de/10013214892

Experiencing flavourful fun : delighting customers the RB way

Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347

Persistent link: https://www.econbiz.de/10011410133

Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 634-649

Persistent link: https://www.econbiz.de/10011622671

The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: International journal of business innovation and research 10 (2016) 4, pp. 501-518

Persistent link: https://www.econbiz.de/10011646558

Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting

Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018

Persistent link: https://www.econbiz.de/10011825173

Impact of digitisation on entrepreneurial ecosystems : an Indian perspective

Tandon, Anushree; Gupta, Ashish; Goel, Puja; Singh, … - In: International journal of business and globalisation : IJBG 25 (2020) 2, pp. 154-169

Persistent link: https://www.econbiz.de/10012250601

Motivations of social entrepreneurs : use of self-determination theory to gain insight into the Indian scenario

Tandon, Anushree; Gupta, Ashish; Katiyar, Gagan - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 388-402

Persistent link: https://www.econbiz.de/10012612709

Locus of control as a moderator for relationship between orgnaisational role stress and managerial effectiveness

Srivastava, Shalini - In: Vision : the journal of business perspective 13 (2009) 4, pp. 49-61

Persistent link: https://www.econbiz.de/10003964860

The impact of knowledge sharing on employee engagement through the mediating role of competency development and moderating role of social climate

Naim, Mohammad Faraz; Shehzad, Nazia; Al Nahyan, Moza … - In: Journal of knowledge management 28 (2024) 7, pp. 1889-1916

Persistent link: https://www.econbiz.de/10015125575

Leader effectiveness in emerging markets : an empirical study of the managers in India

Jain, Ajay K.; Srivastava, Shalini; Sullivan, Sherry E. - In: Journal of technology management in China 8 (2013) 2, pp. 105-119

Persistent link: https://www.econbiz.de/10010197935