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Extending technology for market disruption : a case study

Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313

Persistent link: https://www.econbiz.de/10009788441

Balancing market exploration and market exploitation in product innovation : a contingency perspective

Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10011398550

Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market

Van Winter, Jerrold A. - In: Journal of business case studies 9 (2013) 3, pp. 249-254

Persistent link: https://www.econbiz.de/10009751027

Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions

Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276

Persistent link: https://www.econbiz.de/10009786894

Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms

Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 91-113

Persistent link: https://www.econbiz.de/10011439934

The effects of the crisis on marketing innovation : an application for Spain

Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417

Persistent link: https://www.econbiz.de/10011524008

How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110

Persistent link: https://www.econbiz.de/10011515712

Marketing new industrial products

Baker, Michael J. - 1975

Persistent link: https://www.econbiz.de/10001854373

New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study

Salimi Torkamani, Mehdi - 2014

Marketing of new products as an important part of the commercialization process, plays a critical role in the success … marketing aims. The paper concentrates on cooperative marketing alliances as a successful approach to commercialization of new … products, by studying the Iranian Football Premier League as a context for cooperative marketing alliances among football clubs …

Persistent link: https://www.econbiz.de/10013056112

The role of innovation capability in the relationship between marketing capability and new product development : evidence from the telecommunication sector

Aljanabi, Abdulqadir Rahomee Ahmed - In: European journal of innovation management 25 (2022) 1, pp. 73-94

Persistent link: https://www.econbiz.de/10012797877

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