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~subject:"Informationstechnik"
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Informationstechnik
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
31
Kundenzufriedenheit
30
Einzelhandel
28
Retail trade
28
Spain
23
Spanien
23
Dienstleistungsqualität
20
Service quality
20
Brand image
18
Lieferantenmanagement
18
Markenimage
18
Supplier relationship management
18
Hotel industry
17
Hotellerie
17
Information technology
15
Innovation
15
Brand management
13
Customer value
13
Kundenwert
13
Markenführung
13
Satisfaction
12
Brand equity
9
Nachhaltige Entwicklung
9
Sustainable development
9
Betriebliche Wertschöpfung
8
Retailing
8
Sustainability
8
Value creation
8
Confidence
7
Loyalty
7
Marketing management
7
Marketingmanagement
7
Motivation
7
Vertrauen
7
Viral marketing
7
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15
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Gil Saura, Irene
15
Moliner-Velázquez, Beatriz
4
Ruiz-Molina, María-Eugenia
4
Berenguer Contrí, Gloria
3
Fuentes-Blasco, Maria
3
Ruiz-Molina, Maria-Eugenia
3
Servera-Francés, David
3
Calderon-Garcia, Haydee
1
Frasquet Deltoro, Marta
1
Fuentes-Blasco, María
1
Gil-Saura, Roberto
1
Juma-Michilena, Israel-Javier
1
Marín, Antonio
1
Moise, Mihaela
1
Mollá Descals, Alejandro
1
Riuz-Molina, Maria Eugenia
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, María Eugenia
1
Šerić, Maja
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Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
Handbook of research on retailer-consumer relationship development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management & enterprise development : IJMED
1
International journal of retail and distribution management
1
International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
Journal of business economics and management
1
Journal of service theory and practice : JSTP
1
Management decision : MD
1
Service business
1
The journal of product & brand management
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Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
15
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1
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
2
Information technology and logistics quality : a basis for companies' segmentation
Servera-Francés, David
;
Gil Saura, Irene
; …
- In:
International journal of management & enterprise …
8
(
2010
)
4
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003996610
Saved in:
3
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
4
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
5
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
6
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
7
Does ICT contribute to bootstrapping SOSI? : evidence in retailing
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
52
(
2024
)
7/8
,
pp. 737-753
Persistent link: https://www.econbiz.de/10015158215
Saved in:
8
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
9
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
10
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
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