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~subject:"Innovation"
~subject:"Marketing theory"
~subject:"Marketingforschung"
~type_genre:"Lehrbuch"
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Innovation
Marketing theory
Marketingforschung
Marktforschung
286
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279
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130
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130
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56
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52
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4
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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ECONIS (ZBW)
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1
Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar
;
Farris, Paul W.
;
Wilcox, Ronald T.
-
2015
Persistent link: https://www.econbiz.de/10013474941
Saved in:
2
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
3
Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
4
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
5
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
Saved in:
6
Marketing research
Kress, George
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000749575
Saved in:
7
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10000627741
Saved in:
9
Marketing research
Lehmann, Donald R.
;
Gupta, Sunil
;
Steckel, Joel H.
-
1998
Persistent link: https://www.econbiz.de/10000645474
Saved in:
10
Marketingforschung
Baumgarth, Carsten
;
Bernecker, Michael
-
1999
Persistent link: https://www.econbiz.de/10001390664
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