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Getting lightning to strike : ideation and concept generation

Miller, Christopher W. - In: The PDMA handbook of new product development, (pp. 263-278). 2005

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Getting lightning to strike : ideation and concept creation

Miller, Christopher W. - In: The PDMA handbook of new product development, (pp. 135-153). 2013

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Organisational culture and fuzzy front end performance in new development

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Kahn, Kenneth B. - In: Business horizons 61 (2018) 3, pp. 453-460

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Approaches to new product forecasting

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 362-377). 2005

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Product planning essentials

Kahn, Kenneth B. - 2011 - 2nd ed

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Forecasting new products

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 265-281). 2013

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Solving the problems of new product forecasting

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Product planning essentials

Kahn, Kenneth B. - 2015 - Second edition.

1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle...

Persistent link: https://www.econbiz.de/10014498648