Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success when applied to services. Design/methodology/approach – Hence, the paper identifies product/service and brand factors that underpin CRM success, undertakes an innovation theory...

Since the onset of the COVID-19 pandemic, many organizations have permitted their employees to work from anywhere, giving rise to the phenomenon of the digital workplace, which enables employees to do their work by connecting, communicating, and collaborating with other employees. Organizations'...