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The effect of product innovation, promotion, and price on consumer switching to private labels

Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201

Persistent link: https://www.econbiz.de/10011386714

How do consumers react to price reduction of innovative products? : an empirical investigation of price fairness perceptions of past purchase

Abdul, Waheed Kareem - In: Journal of revenue and pricing management 17 (2018) 4, pp. 276-290

Persistent link: https://www.econbiz.de/10011922685

Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion

Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of modelling in management 17 (2022) 2, pp. 633-654

Persistent link: https://www.econbiz.de/10013362615

Impacts of consumer regrets on product demos and pricing strategy in new product release

Zhang, Guoquan; Lv, Qi; Shang, Jennifer - In: Managerial and decision economics : MDE ; the … 45 (2024) 1, pp. 512-538

Persistent link: https://www.econbiz.de/10014443290

Prices, productivity and innovation

Weinstein, David E.; Broda, Christian M. - In: NBER reporter online (2008) 4, pp. 17-19

Persistent link: https://www.econbiz.de/10011367005

Better product quality may lead to lower product price

Chenavaz, Régis - In: The B.E. journal of theoretical economics 17 (2017) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10011593847

When better quality or higher goodwill can result in lower product price : a dynamic analysis

Ni, Jian; Li, Shoude - In: Journal of the Operational Research Society 70 (2019) 5, pp. 726-736

Persistent link: https://www.econbiz.de/10012212924

Quality improvement and process innovation of a firm facing reference price effects in a dynamic monopoly

Li, Shoude; Dong, Li Dong - In: Applied economics 54 (2022) 30, pp. 3537-3556

Persistent link: https://www.econbiz.de/10013410788

Obtaining strategic advantage from being imitated : when can encouraging "clones" pay?

Conner, Kathleen R. - In: Management science : journal of the Institute for … 41 (1995) 2, pp. 209-225

Persistent link: https://www.econbiz.de/10001179366

Optimal Pricing and Advertising Strategy for Introducing a New Business Product with Threat of Competitive Entry

Gupta, Manak - 2014

The problem of optimal joint pricing and advertising decision making for a new product facing potential competitive … entry has received inadequate attention. We propose a model that attempts to find the optimal price – advertising frontier … find that a firm would charge the price that equates price elasticity to marginal revenue product of advertising (as …

Persistent link: https://www.econbiz.de/10013066548