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Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon; Moon, Hakil - In: Industrial marketing management : the international … 95 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
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Service innovations' roles in long-term relationships with business customers
Woo, Heeseok; Kim, Kyung Hoon; Kim, Sang Jin; Wang, … - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 457-469
Persistent link: https://www.econbiz.de/10012257915
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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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Does customer participation moderate the effects of innovation on cost-based financial performance? : an examination of different forms of customer participation
Yuk, Hyeyeon; Garrett, Tony C. - In: Journal of business research : JBR 156 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10013534244
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Synergy effects of innovation on firm performance
Lee, Ryeowon; Lee, Jong-Ho; Garrett, Tony C. - In: Journal of business research : JBR 99 (2019), pp. 507-515
Persistent link: https://www.econbiz.de/10012023705
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Antecedents and outcomes of open innovation over the past 20 years : a framework and meta-analysis
Zhang, Hao; Ma, Zengguang; Liang, Xiaoning; Garrett, Tony C. - In: The journal of product innovation management : an … 41 (2024) 4, pp. 793-815
Persistent link: https://www.econbiz.de/10014555471
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The paradox of customer participation : the role of perceived risk in technology-based innovation
Yuk, Hyeyeon; Hwang, Euejung; Garrett, Tony C.; Lee, Jong-Ho - 2025
Persistent link: https://www.econbiz.de/10015374815