The role of design innovation in understanding purchase behavior of augmented products
Sang Jin Kim, Kyung Hoon Kim, Jeonghye Choi
| Year of publication: |
2019
|
|---|---|
| Authors: | Kim, Sang Jin ; Kim, Kyung Hoon ; Choi, Jeonghye |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 354-362
|
| Subject: | Augmented products | Design innovation | Game items | Online games | Perceived value | Purchase intention | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Innovation | Produktentwicklung | New product development | Computerspiel | Video game | Online-Handel | Online retailing | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023659