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Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Journal of Product & Brand Management 26 (2017) 6, pp. 650-666

Purpose Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent years. In this study context, this work aims...

Persistent link: https://www.econbiz.de/10014897125

Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: The journal of product & brand management 26 (2017) 6, pp. 650-666

Persistent link: https://www.econbiz.de/10011801144

Effects of value and innovation on brand equity in retailing

Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674

Persistent link: https://www.econbiz.de/10012120865

Does ICT contribute to bootstrapping SOSI? : evidence in retailing

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 52 (2024) 7/8, pp. 737-753

Persistent link: https://www.econbiz.de/10015158215

Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; … - In: The journal of services marketing 31 (2017) 2, pp. 131-141

Persistent link: https://www.econbiz.de/10011654602

Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?

Gil Saura, Irene; Ruiz-Molina, Maria-Eugenia; Marín, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1477-1496

Persistent link: https://www.econbiz.de/10014484097