Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

This study explores gender differences in entrepreneurs' perceptions of the impact of digitalization on the sustainable development of small and medium-sized enterprises (SMEs) in the Visegrád group countries (Czech Republic, Slovak Republic, Poland, and Hungary). Data were collected from 1,398...

Micro-level analysis of innovation performance has become increasingly crucial to innovative policy in the context of innovation-driven economies. A micro-influence mechanism of human capital mismatch is presented in this paper and analysed. This research utilises a sample of 2510 high-tech...