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Achieving social and economic sustainability through innovations in transformative services : a case of healthcare organizations in an emerging market

Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1366-1390

Persistent link: https://www.econbiz.de/10015192731

Supply base concentration and firm innovation performance : a contingency study of supply base breadth, depth, dispersion, and collaboration

Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash; … - In: Journal of business research : JBR 174 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014548064

Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry

Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85

Persistent link: https://www.econbiz.de/10011912140

Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap

Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238

Persistent link: https://www.econbiz.de/10011697348

Take‐off of online marketing: casting the next generation strategies

Sharma, Amalesh - In: Business Strategy Series 12 (2011) 4, pp. 202-208

Purpose – The purpose of this research is to study the emerging nature of on‐line marketing and define the next generation strategies for online marketers. Design/methodology/approach – It is a qualitative research to explain a few factors. Surveys were conducted to determine the view...

Persistent link: https://www.econbiz.de/10014689465