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~subject:"Innovation"
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New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
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2
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
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3
The differential impact of new product development "make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Swartz, Tracey A.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
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