New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Alina Sorescu, Venkatesh Shankar, and Tarun Kushwaha
| Year of publication: |
2006
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|---|---|
| Authors: | Sorescu, Alina ; Shankar, Venkatesh ; Kushwaha, Tarun |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 3, p. 23-48
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| Subject: | Shareholder Value | Shareholder value | Innovation | Theorie | Theory | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003393772