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Innovatioin and cause-related marketing success : a conceptual framework and proposotions

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris; … - In: The journal of services marketing 29 (2015) 5, pp. 354-366

Persistent link: https://www.econbiz.de/10011387781

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Global business & economics review 17 (2015) 1, pp. 93-111

Persistent link: https://www.econbiz.de/10011337168

Innovation: a thorough review of the various perspectives

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris - In: Management innovation and entrepreneurship : a global …, (pp. 92-110). 2015

Persistent link: https://www.econbiz.de/10011554614

Augmented reality in the tourism industry : a multi-stakeholder analysis of museums

Serravalle, Francesca; Ferraris, Alberto; Vrontis, Demetris - In: Tourism management perspectives : TMP 32 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012128918

Triggering technological innovation through cross-border mergers and acquisitions : a micro-foundational perspective

Christofi, Michael; Vrontis, Demetris; Thrassou, Alkis; … - In: Technological forecasting & social change : an … 146 (2019), pp. 148-166

Persistent link: https://www.econbiz.de/10012134846

Innovation and cause-related marketing success: a conceptual framework and propositions

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris; … - In: Journal of Services Marketing 29 (2015) 5, pp. 354-366

Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success when applied to services. Design/methodology/approach – Hence, the paper identifies product/service and brand factors that underpin CRM success, undertakes an innovation theory...

Persistent link: https://www.econbiz.de/10014906062