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~subject:"Innovation"
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Innovation
Consumer behaviour
63
Konsumentenverhalten
62
Relationship marketing
29
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27
Deutschland
14
Germany
14
Internet marketing
13
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marketing
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Wetzels, Martin
5
Grewal, Dhruv
2
Kleijnen, Mirella
2
Mahr, Dominik
2
Baer, Markus
1
Bogers, Marcel L. A. M.
1
Bohlmann, Jonathan
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Bouncken, Ricarda B.
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Bstieler, Ludwig
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DeLuca, Luigi M.
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Garcia, Rosanna
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Högl, Martin
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Kallmünzer, Andreas
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1
Kuester, Sabine
1
Kumar, Minu
1
Lee, Nick
1
Lee, Ruby
1
Lievens, Annouk
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Nakata, Cheryl
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Noble, Charles H.
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Ordanini, Andrea
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Rindfleisch, Aric
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Ruyter, Ko de
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International entrepreneurship and management journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of service research : JSR
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
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ECONIS (ZBW)
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1
Disentangling antecedents and performance effects of family SME innovation : a knowledge-based perspective
Kallmünzer, Andreas
;
Scholl-Grissemann, Ursula
- In:
International entrepreneurship and management journal
13
(
2017
)
4
,
pp. 1117-1138
Persistent link: https://www.econbiz.de/10011950752
Saved in:
2
Viewpoint : from Star Trek to "Service Trek"$dthese are the voyages of the service community
Wetzels, Martin
;
Wetzels, Ruud
;
Grewal, Dhruv
- In:
The journal of services marketing
39
(
2025
)
2
,
pp. 69-75
Persistent link: https://www.econbiz.de/10015207235
Saved in:
3
Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena
;
Noble, Charles H.
;
Baer, Markus
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
5
,
pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
Saved in:
4
An exploration of consumer resistance to innovation and its antecedents
Kleijnen, Mirella
;
Lee, Nick
;
Wetzels, Martin
- In:
Journal of economic psychology : research in economic …
30
(
2009
)
3
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003855635
Saved in:
5
Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services
Kleijnen, Mirella
;
Lievens, Annouk
;
Ruyter, Ko de
; …
- In:
Journal of service research : JSR
12
(
2009/10
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003877619
Saved in:
6
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
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