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Marketing innovation: a resource‐based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh - In: Marketing Intelligence & Planning 31 (2013) 2, pp. 111-126

Purpose – The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together in emerging markets. Design/methodology/approach – The authors...

Persistent link: https://www.econbiz.de/10014946334

Marketing innovation : a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh K. - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10009751825

Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479

Persistent link: https://www.econbiz.de/10011491067

Catalysing innovation for social impact : the role of social enterprises in the Indian sanitation sector

Ramani, Shyama V.; SadreGhazi, Shuan; Gupta, Suraksha - In: Technological forecasting & social change : an … 121 (2017), pp. 216-227

Persistent link: https://www.econbiz.de/10011889738

Digital technology and marketing management capability : achieving growth in SMEs

Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246

Persistent link: https://www.econbiz.de/10011714481

Marketing innovation : a consequence of competitivenesse

Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681

Persistent link: https://www.econbiz.de/10011597448

Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889

Persistent link: https://www.econbiz.de/10011588582

Innovation in sustainability initiatives through reverse channels

Gupta, Suraksha; Czinkota, Michael R.; Ozdemir, Sena - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 233-243

Persistent link: https://www.econbiz.de/10012196298

Multinational enterprise and inclusive innovation at the bottom of the pyramid : a systematic literature review

Mortazavi, Sina; Laine, Igor; Quarshie, Anne; … - 2020

Persistent link: https://www.econbiz.de/10012126489

Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages

Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong; Gupta, … - In: Journal of business research : JBR 119 (2020), pp. 172-184

Persistent link: https://www.econbiz.de/10012416957