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~subject:"Innovation adoption"
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Innovation adoption
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
17
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15
Dienstleistung
12
Innovation
10
Service quality
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Produktqualität
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Einzelhandel
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Retail trade
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Customer experience
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Customer satisfaction
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Dienstleistungssektor
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Kundenzufriedenheit
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Brand management
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Email marketing
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Markenführung
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Marketing
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Messung
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Online-Marketing
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Parasuraman, A.
3
Chiang, Jeongwen
1
Colby, Charles L.
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Lam, Shun Yin
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Yin Lam, Shun
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of service research : JSR
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Review of marketing research : Vol. 2
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ECONIS (ZBW)
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An updated and streamlined technology readiness index : TRI 2.0
Parasuraman, A.
;
Colby, Charles L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010483439
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The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
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3
Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations
Yin Lam, Shun
;
Parasuraman, A.
- In:
Review of marketing research : Vol. 2
,
(pp. 151-176)
.
2006
Persistent link: https://www.econbiz.de/10015384770
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