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~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
8
Konsumentenverhalten
8
Spain
7
Spanien
6
E-commerce
5
Electronic Commerce
5
Innovationsakzeptanz
5
Internet marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Betriebliches Informationssystem
3
Beziehungsmarketing
3
Business intelligence system
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Airline
2
Confidence
2
Electronic commerce
2
Electronic data interchange
2
Elektronischer Datenaustausch
2
Fluggesellschaft
2
Innovation
2
Online operations
2
Social Web
2
Social web
2
Vertrauen
2
Werbewirkung
2
Age groups
1
B-to-B-Marketing
1
Brand image
1
Brand management
1
Business-to-business marketing
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English
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Hernández Ortega, Blanca
5
Jimenez, Julio
2
Blasco-Arcas, Lorena
1
Gomez-Meneses, Fabio
1
Jiménez Martínez, Julio
1
Martin, M. José
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Martín, M. José
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Serrano-Cinca, Carlos
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Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Organizational advancements through enterprise information systems : emerging applications and development
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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The role of post-use trust in the acceptance of a technology : drivers and consequences
Hernández Ortega, Blanca
- In:
Technovation : the international journal of …
31
(
2011
)
10/11
,
pp. 523-538
Persistent link: https://www.econbiz.de/10009309801
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2
The role of enterprise perceptions in acceptance of information systems
Hernández Ortega, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
Organizational advancements through enterprise …
,
(pp. 156-173)
.
2010
Persistent link: https://www.econbiz.de/10003918725
Saved in:
3
Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
Saved in:
4
The firm's continuance intentions to use inter-organizational ICTs : the influence of contingency factors and perceptions
Hernández Ortega, Blanca
;
Serrano-Cinca, Carlos
; …
- In:
Information & management : the internat. journal of …
51
(
2014
)
6
,
pp. 747-761
Persistent link: https://www.econbiz.de/10010411627
Saved in:
5
Future use intentions versus intensity of use : an analysis of corporate technology acceptance
Hernández Ortega, Blanca
;
Jimenez, Julio
;
Martin, M. José
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 338-354
Persistent link: https://www.econbiz.de/10003841146
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