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Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
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Diffusion of innovation
Gatignon, Hubert A.; Robertson, Thomas S. - 1989
Persistent link: https://www.econbiz.de/10000771546
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Competitive effects on technology diffusion
Roberston, Thomas S. - In: Journal of marketing 50 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001011996
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A propositional inventory for new diffusion research
Gatignon, Hubert A. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967
Persistent link: https://www.econbiz.de/10001263376
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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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The impact of risk and competition on choice of innovations
Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
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Technology diffusion : an empirical test of competitive effects
Gatignon, Hubert A. - In: Journal of marketing 53 (1989) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10001059734
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Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986
Persistent link: https://www.econbiz.de/10001308544
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Innovation evolution and category diffusion
Bowman, Douglas; Gatignon, Hubert A. - 2000
Persistent link: https://www.econbiz.de/10001634483
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The effect of marketing breadth and competitive spread on category growth
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - In: Production and operations management : the flagship … 31 (2022) 2, pp. 622-644
Persistent link: https://www.econbiz.de/10013163964