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Forecasting consumer perception of innovativeness

Lowe, Ben; Alpert, Frank - In: Technovation : the international journal of … 45/46 (2015), pp. 1-14

Persistent link: https://www.econbiz.de/10011563548

Visual cues and innovation adoption among bottom of the pyramid consumers

Hasan, Md. Rajibul; Lowe, Ben; Rahman, Mizan - In: Qualitative market research : an international journal 20 (2017) 2, pp. 147-157

Persistent link: https://www.econbiz.de/10011714450

Adoption of pro-poor innovations in the context of the base of the pyramid and subsistence marketplaces : challenges, opportunities and research agenda

Lowe, Ben; Hasan, Md. Rajibul - In: Emerging markets from a multidisciplinary perspective : …, (pp. 243-254). 2018

Persistent link: https://www.econbiz.de/10011825169

Consumer adoption of pro-poor service innovations in subsistence marketplaces

Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of business research : JBR 121 (2020), pp. 461-475

Persistent link: https://www.econbiz.de/10012417368

An empirical comparison of consumer innovation adoption models : implications for subsistence marketplaces

Hasan, Md. Rajibul; Lowe, Ben; Petrovici, Dan - In: Journal of public policy & marketing 38 (2019) 1, pp. 61-80

Persistent link: https://www.econbiz.de/10012534193

Chapter 6 A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces

Lowe, Ben; Hasan, Md. Rajibul; Jose, Saju Valliara - In: Bottom of the pyramid marketing : making, shaping and …, (pp. 111-133). 2018

Pro-poor innovations are innovations targeted at economically poor consumers. These innovations have the potential to improve consumer wellbeing. However, while take up of some such innovations has been rapid (e.g., mobile phones) take up of others has been slower (e.g., fuel efficient stoves)....

Persistent link: https://www.econbiz.de/10015362197