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Further reflections on studying social influence in new product diffusion

Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science 30 (2011) 2, pp. 230-232

Persistent link: https://www.econbiz.de/10009006851

Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption

Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011

Persistent link: https://www.econbiz.de/10009356151

Invited comment on "opinion leadership and social contagion in new product diffusion"

Godes, David - In: Marketing science 30 (2011) 2, pp. 224-229

Persistent link: https://www.econbiz.de/10009006854

Opinion leadership and social contagion in new product diffusion

Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science 30 (2011) 2, pp. 195-212

Persistent link: https://www.econbiz.de/10009006876

How the quantity and timing of social influence impact product adoption

Iyengar, Radha; Berger, Jonah - 2011

Persistent link: https://www.econbiz.de/10009376749

Opinion leadership and social contagion in new product diffusion

Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: MSI reports : working paper series (2008) 4, pp. 69-94

Persistent link: https://www.econbiz.de/10003814439

Social contagion in new product trial and repeat

Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science 34 (2015) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10011291342

A new approach to country segmentation utilizing multinational diffusion patterns

Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne - 2008

Persistent link: https://www.econbiz.de/10003655856

Optimal Advertising and Pricing for a Three-Stage Time-Lagged Monopolistic Diffusion Model Incorporating Income

Jedidi, Kamel - 2016

A three-stage time-lagged diffusion model that incorporates consumers' income, advertising and price effects is proposed. The derivation of the model synthesizes and relies upon a number of important arguments made in the diffusion and economic literature. Optimal control theory is used to...

Persistent link: https://www.econbiz.de/10012990898