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~subject:"Innovation diffusion"
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Innovation diffusion
Social Web
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Innovationsakzeptanz
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Innovationsdiffusion
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Alarcón-del-Amo, María-del-Carmen
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Lorenzo-Romero, Carlota
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Constantinides, Efthymios
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Del Chiappa, Giacomo
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Gómez-Borja, Miguel-Ángel
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Information systems and e-business management : ISeB
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Cultural influence on the adoption of social networking sites
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10011472503
Saved in:
2
Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
Saved in:
3
Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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