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Innovative behavior and communication
Robertson, Thomas S. - 1971
Persistent link: https://www.econbiz.de/10013467781
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A structural approach to assessing innovation : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.; Tushman, Michael L.; Smith, Wendy; … - 2002 - [Elektronische Ressource], rev. version of 2001/97/MKT
Persistent link: https://www.econbiz.de/10001716124
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A structural approach to assessing innovation : construct development of innovation types and characteristics and their organizational effects
Gatignon, Hubert A.; Tushman, Michael L.; Anderson, Philip - 2000
Persistent link: https://www.econbiz.de/10001635243
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A structural approach to assessing innovations : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.; Tushman, Michael L.; Smith, Wendy; … - 2001 - [Elektronische Ressource], rev. version of 2000/82/MKT
Persistent link: https://www.econbiz.de/10001633524
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New products and services development
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008933657
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Launching new products and services : marketing innovations effectively
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008937650
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Organizing to innovate : adapting the firm to innovate
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008937651
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Orienting the firm for promoting innovations : establishing a a culture of innovations
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008937652
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Innovating new products and services : the dimensions of innovations
Gatignon, Hubert A. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008937653
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Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert A. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 835-848
Persistent link: https://www.econbiz.de/10011564085