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Gatignon, Hubert A.; Robertson, Thomas S. - 1989

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Gatignon, Hubert A. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967

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Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247

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Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204

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Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986

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Robertson, Thomas S. - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 90-100

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Parker, Philip M.; Gatignon, Hubert A. - 1990

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Roberston, Thomas S. - In: Journal of marketing 50 (1986) 3, pp. 1-12

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Bowman, Douglas; Gatignon, Hubert A. - 2000

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Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - In: Production and operations management : the flagship … 31 (2022) 2, pp. 622-644

Persistent link: https://www.econbiz.de/10013163964