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Extending the context of service: from encounters to ecosystems

Akaka, Melissa Archpru; Vargo, Stephen L. - In: Journal of Services Marketing 29 (2015) 6/7, pp. 453-462

Purpose – The purpose of this paper is to extend conceptually the context of service beyond service encounters and servicescapes by applying a service-ecosystem approach to context and experiential view on value. Design/methodology/approach – We develop a conceptual framework of an extended...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014906002

Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward

Akaka, Melissa Archpru; Koskela-Huotari, Kaisa; Vargo, … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 375-389

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012819663

Innovation through institutionalization : a service ecosystems perspective

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010481965

Institutions and axioms : an extension and update of service-dominant logic

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 5-23

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011434873

Institutions as resource context

Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 163-178

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011515384

Extending the context of service : from encounters to ecosystems

Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011418340

Business models as service strategy

Wieland, Heiko; Hartmann, Nathaniel N.; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 925-943

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011779549

Service-dominant logic 2025

Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011671917

Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective

Vargo, Stephen L.; Akaka, Melissa Archpru; Wieland, Heiko - In: Journal of business research : JBR 116 (2020), pp. 526-534

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012257653