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Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; … - In: International journal of innovation and sustainable … 10 (2016) 2, pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
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Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
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CEO communication: engagement, longevity and founder centrality : an exploratory study in Italy
Conte, Francesca; Siano, Alfonso; Vollero, Agostino - In: Corporate communications : an international journal 22 (2017) 3, pp. 273-291
Persistent link: https://www.econbiz.de/10011778465
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057