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Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min; Gao, Gerald Yong - In: International marketing review 39 (2022) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10013396331
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A "strategy tripod" perspective on export behaviors : evidence from domestic and foreign firms based in an emerging economy
Gao, Gerald Yong; Murray, Janet Y.; Kotabe, Masaaki; … - In: Journal of international business studies : JIBS ; an … 41 (2010) 3, pp. 377-396
Persistent link: https://www.econbiz.de/10003981544
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Foreign Market entry timing revisited : trade-off between market share performance and firm survival
Murray, Janet Y.; Ju, Min; Gao, Gerald Yong - In: Journal of international marketing 20 (2012) 3, pp. 50-64
Persistent link: https://www.econbiz.de/10009625933
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Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages
Murray, Janet Y.; Gao, Gerald Yong; Kotabe, Masaaki - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 252-269
Persistent link: https://www.econbiz.de/10009124109