Iyer, Gopalkrishnan R.; Miyazaki, Anthony D.; Grewal, Dhruv - In: Journal of Product & Brand Management 11 (2002) 5, pp. 288-302
While numerous firms have successfully segmented customers using various segment‐based pricing models and tactics, the advent of the Internet has introduced a new element of opportunity with respect to such pricing. This paper identifies the various areas of opportunity for segmenting World...
