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The impact of digitalization on business models : how IT artefacts, social media, and big data force firms to innovate their business model

Bouwman, Harry; Reuver, Mark de; Shahrokh, Nikou, - 2017

, we specifically address the impact of digitalization on business model innovation (BMI). Based on data collected from 338 … business model, we study antecedents of BM experimentation and BM innovation practices, as well as overall business performance …. We carried out four in-depth case studies of companies in which BM innovation is related to IT artefacts and more …

Persistent link: https://www.econbiz.de/10011754458

Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach

Fareed, Ghadir; Tantawi, Passent - In: Eurasian Business and Economics Perspectives : …, (pp. 251-268). 2022

Persistent link: https://www.econbiz.de/10013174337

The impact of digital influencers on consumer behavior : towards a conceptual framework of purchase intention

Dada, Shehrazed; Jazi, Salima - In: Brand, Label, and Product Intelligence : Second …, (pp. 195-205). 2022

Persistent link: https://www.econbiz.de/10013338079

Internet platforms' threats : Facebook, Google, etc.

Alleman, James H. - 2018

Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...

Persistent link: https://www.econbiz.de/10012012003

Social media teams of hospitals as mediators in digital health ecosystems

Beier, Michael; Früh, Sebastian - In: Collaborative innovation networks : latest insights …, (pp. 115-124). 2019

Persistent link: https://www.econbiz.de/10012289542

Threat of internet platforms : Facebook, Google, etc.

Alleman, James H. - 2018

Persistent link: https://www.econbiz.de/10011991112

Why consumers commit coluntarily to collaborative innovation with firms by using social media? : case of Japanese consumers

Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019

products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has … been spreading all over the world. Network communities formed by social media are one of key factors of innovation achieved … by collaborating with consumer innovators, which is referred to as consumer collaborative innovation. This paper studies …

Persistent link: https://www.econbiz.de/10012152122

The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration

Rey-García, Marta; Regueiro Otero, Ana; Mato-Santiso, … - In: Advances in National Brand and Private Label Marketing …, (pp. 95-103). 2018

Persistent link: https://www.econbiz.de/10013277460

The relationship between gratifications from social networking site use and adolescents' brand interactions

Apaolaza, Vanessa; Hartmann, Patrick; He, Jiaxun; … - In: Bridging the gap between advertising academia and practice, (pp. 29-41). 2017

Persistent link: https://www.econbiz.de/10011539962

Exploring city social interaction ties in the big data era : evidence based on location-based social media data from China

Wu, Wenjie; Wang, Jianghao - 2015

Location-based social media data is, increasingly, an important facilitator of exploring the movement of goods and people in and between countries across the globe. Typical examples include Twitter, Facebook, Foursquare. As with all social media data outputs, the fundamental value of...

Persistent link: https://www.econbiz.de/10011479460